Posted by:
Gail Paulin
Posted on: May 22, 2001 at 2:30 AM
Message:
I read Jeanne's reply with great interest since we have had the opportunity for pro bono consultation with a local public relations firm. Their initial outline for publicity was very appealing; however, it was also quite costly. Since did not not budget any significant amount for this sort of service, we have hesitated to contract for the several thousand dollars that was proposed. It may in fact be worthwhile. I have wondered whether it would be a good idea for NSF to recommend formulation of a publicity plan as a component in their RFP, just as they require an external evaluator plan.
We had hoped early on that our district public information office would provide us with advice, but despite several attempts on our part, they have been slow to take on any significant role. Much if their work in our district is reactive rather than proactive in any area. Another thought might be for projects to seek corporate partnership to develop a public relations campaign.
Each community may have an angle that holds unique
public appeal. Without high stakes testing for science in our state, it seems the press has little interest. Local media members have told me that the public has at best minimal interest in science professional development for teachers and that they are most interested in covering children's activities. We're still exploring how best to continue to get the word out. We have had several community forums, but none have been covered by press, although they were invited.
Another obstacle is that publicity efforts often become secondary to our needs to attend to the daily workings of our project. Without staff specifically assigned & with expertise to do publicity, we have not had the capacity to fully develop a campaign. Any suggestions would be greatly appreciated. Gail Paulin, DESERT Project Tucson, AZ
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